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ITB Berlin News - Day 1

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ITB Berlin News - Day

WEDNESDAY 5 th MARCH 2014 DAY 1 EXCLUSIVE INTERVIEWS REGIONAL SPOTLIGHT: AMERICAS SPECIAL FEATURE: TRANSPORT TRADE TALK Lee McCabe Global Head of Travel Strategy, Facebook “Large, digital platforms like Facebook often get coined as “social” marketing, but social marketing is really just marketing.” Read page 32 Marco Antônio de Britto Lomanto Director of Products and Tourist Destinations for the Brazilian Tourism Board (EMBRATUR) “A tourist who comes to Brazil for the World Cup will have numerous options with regard not only to each host city, but also in surrounding regions…” Read page 22 Tony Tyler Director General and CEO, IATA “Air transport capacity, expressed in available seat-kilometres (ASKs), increased globally by 4.6% in 2013.” Read page 25 Daniel Evans Head of international sales, Secret Escapes “ITB Berlin has become the most important purchasing fair for us by far.” Read page 17 Hall 22B Stand 210 Hall 18 Stand 125 Hall 9 Stand 123 Visit the UNWTO stand Hall 20/127 Follow @UNWTO Contact comm@unwto.org at UNWTO is once again undertaking a number of events and activities at ITB Berlin 2014. Don’t miss! Launch of UNWTO/UNODC/UNESCO Anti-Trafficking Campaign Wed 5, 14.00 – 15.00, 7.1, Auditorium New York 1 Presentation of UNWTO Prototype Madrid Precious Time Wed 5, 16.45 - 17.30, 4.2/ 101 (Turespaña) “Presentations room” 3rd Silk Road Tour Operators’ Forum Thu 6, 11.00-13.00, Palais West UNWTO Press Conference Thu 6 March, 11.00-12.00, ICC, Hall 4/5 World Tourism Network on Child Protection Fr 7 March, 10.30-13.00, ICC, Hall 7 Big Business, Big Responsibility ITB Berlin: 6 billion Euro in sales and thoughtleadership in social and strategic issues REGIONAL SPOTLIGHT: THE AMERICAS With Mexico as ITB Berlin’s partner country and Brazil this year hosting the FIFA World Cup, what better region to kick-off our daily regional spotlight than the Americas? From Canada right down to Argentina, the countries and cultures of the Americas vary so widely it would be impossible to put it all into one publication! We will however highlight some of the top news from the region at ITB Berlin this year From page 21 Maraú - Bahia Brazil As global economic growth is being driven in many cases by tourism, corporate social responsibility is becoming an increasingly important issue. At the same time, the WTTC and UNWTO are lobbying for more logical taxation, the easing or abolishing of visas and a better harmonisation of aviation and tourism sectors globally. These topics top the list of the ITB Berlin Convention, and the ability to move forward on them will result, in many ways, in a better world for all of us. Taleb Rifai, UNWTO Secretary- General, in an exclusive interview with ITB Berlin News (page 16), reveals what his organisation sees as being the major topics of importance for the industry today… and tomorrow. Indeed, sustainability and a diversification of tourism destinations are also at the heart of the message delivered by ITB Berlin partner country, Mexico. Read more on opening press conference, page 4 Taleb Rifai Secretary-General of the World Tourism Organisation (UNWTO) © Visit Brazil