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ITB Berlin News 2018 - Review Edition

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  • Berlin
  • Tourism
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  • Malaysia
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4 NEWS

4 NEWS ITB Berlin 2018 Closes on a Highly Positive Note Positive economic climate in the Euro zone boosts the annual event ITB Berlin 2018, which had been booked to near capacity for months before the event, impressively confirmed its role as a reliable economic indicator and forwardlooking trendsetter. With around 110,000 trade visitors, ITB Berlin was able to reaffirm its standing as the World’s Leading Travel Trade Show. Despite the warm spring weather around 60,000 members of the general public flocked to the display halls on the weekend to find out about the wide range of information available from exhibitors. The ITB Berlin Convention, which examined current issues such as overtourism and digitalisation, also underlined its role as the global travel industry’s leading think tank. The main reason for the industry’s positive mood is the positive economic climate in the eurozone which according to leading economic institutes is better than at any time since the turn of the millennium. Dr Christian Göke, CEO of Messe Berlin GmbH: “The consistent forecasts of sustained global economic growth for the next two years decisively contributed to the positive mood among exhibitors and visitors these past few days. Against the backdrop of a booming economy, record low employment and good wage settlements, more and more consumers are willing to spend money. Furthermore, because of the strong euro and correspondingly weak dollar holidaying in numerous countries outside the eurozone is becoming noticeably cheaper.” From 7 to 11 March 2018, over a period of five days, more than 10,000 companies and organisations from 186 countries and regions exhibited their products to visitors in 26 halls on the Berlin Exhibition Grounds. Once again, there was a high percentage of buyers in a decisionmaking capacity: two-thirds of trade visitors said they were directly authorised to make buying decisions for travel products. Around 74% of the ITB Buyers Circle attended in a decision-making capacity, with budgets that exceeded one million euros. More than one-third of the buyers present even had ten million euros and more at their disposal. Two new formats celebrated their debut in Berlin, reflecting strong growth in the Luxury Travel segment. With the new Loop Lounge @ ITB organised in collaboration with Loop, the trade show for luxury products, ITB Berlin had created a new platform for networking in an exclusive atmosphere with a select group of exhibitors, and with the first ITB Luxury Late Night the show provided an opportunity for visitors to cultivate contacts. Currently, luxury travel accounts for seven per cent of the market and annual growth is in double-digit figures. For the ITB Berlin Convention, the global travel industry’s leading think tank, which hosted around 150 sessions featuring over 300 outstanding speakers, the event was also a success. Messe Berlin had been able to secure Zambia as the Convention & Culture Partner. Situated in the middle of southern Africa, this country is still largely untouched by tourism. However, it is gradually establishing itself as a popular travel destination. Other partners of the ITB Berlin Convention included the World Tourism Cities Federation (WTCF) in the role of co-host, Ctrip. com International, the Federal Ministry for Economic Cooperation and Development (BMZ), and the Ministry for Culture and Tourism of the Republic of Turkey. Malaysia will be the official partner country of ITB Berlin 2019. “We want to increase tourism and establish Malaysia as a tourism destination”, said Dato´Sri Abdul Khani Daud from Tourism Malaysia at ITB Berlin. Wolfgang Waldmüller, president of the Regional Tourism Association of Mecklenburg-Vorpommern concluded, “In its role as the partner region of ITB Berlin, Mecklenburg-Vorpommern was able to focus international attention on the diversity of the state that is Germany’s most popular tourism destination. By showcasing the best of everything that Mecklenburg- Vorpommern has to offer between the Baltic and Lakeland region, particularly its nature attractions, we were able to attract the attention of international buyers, opinionformers and potential visitors on an unprecedented scale and drew a huge response from the media. Whether it was the spectacular opening gala to which more than 3,000 guests from 110 countries had been invited, our participation in the first Berlin Travel Festival, or the ITB Grand Finale, Germany’s northeast left a lasting impression. We will continue where we left off and ensure that this tourism destination profits from the contacts we established” Harry Glawe, Economics Minister of Mecklenburg-Verpommern, with Dato’ Siew Ka Wei, Chairman, Tourism Malaysia and Dr Martin Buck, Vice President of Competence Center Travel & Logistics Messe Berlin GmbH “passing the baton” from this year’s partner destination to the next… ITB BERLIN NEWS • Wednesday 21 st March 2018 www.itb-berlin-news.com

NEWS 5 © Messe Berlin GmbH FINLAND IS PARTNER DESTINATION OF ITB CHINA 2018 Finland is the Partner Destination of ITB China and Heli Mende, Director, Head of Visit Finland, says that Chinese travellers are a very important tourism source market for Finland. ITB China 2018 Preview event @ ITB Berlin 2018 ITB China Partners EU-China Tourism Year “From January to November 2017, the number of overnights from China to Finland reached 321,172 with a 34.3% growth compared to January to December 2016. China represents the fifth largest group of travellers to Finland,” she noted of the impressive rise in arrivals from the far eastern market. “We are continually working to enhance our partnership with travel trade partners in China to provide unique travel products to Chinese travellers and ITB China provides us with a great platform to present Finland to Chinese decision makers,” she added. ITB China, which takes place from May 16-18 in Shanghai, has become the official partner event of EU-China Tourism Year (ECTY). For the second year, Europe will again be the largest exhibitor at ITB China 2018. 2018 is a special year for both the Chinese and Europe travel industry with EU-China Tourism Year (ECTY) marking a special collaboration between two major travel markets. But the importance of the crosscontinent promotion has been boosted with the announcement that ITB China has become an official partner event of the ECTY. The first ITB China marked its successful premiere in 2017, the show quickly establishing itself as a vital new travel industry marketplace in the far east. And with the ECTY designed to help EU and Chinese tourism businesses, authorities and all other stakeholders participating in successful commercial and cultural exchanges between the European Union and China, teaming up ITB China and the ECTY makes good strategic sence. After the collaboration was finalised, David Axiotis, General Manager ITB China, said: “To enhance the visibility of the European countries as appealing travel destinations in Greater China and promote mutual exchanges between Europe and China, I see the EU-China Tourism Year as the best initiative one can think of and ITB China as the best marketplace to be that connecting bridge between the prospering Chinese travel market, the world and specifically Europe.” Eduardo Santander, Executive Director, European Travel Commission, added that ITB China is an excellent platform to showcase Europe’s unique and diverse natural and cultural heritage, and to foster cooperation between tourism business in Europe and China. “We are confident that this partnership will contribute to achieve the objectives of the EU-China Tourism Year,” Santander said. Organisers note that demand for exhibition space at this year’s ITB China is again very high, while Europe, the partner destination last year, has become a central attraction at China’s new travel trade marketplace. The dedicated Europe Pavilion at ITB China will showcase a multitude of European tourism products and destinations. As the largest exhibitor, Europe will again have a strong exhibition presence on the show floor and will participate in numerous events in the run-up to ITB China Finland is also looking forward to taking part in the EU China Tourism Year, for which ITB China is an official partner event. “As a member of the European Union, Finland is thrilled to contribute to this year of co-operation and celebration between China and Europe,” Mende said. Around 50 delegates from Finland will be representing the country at ITB China. David Axiotis, General Manager ITB China, said: “Finland has proven that it is attaching a great importance in enhancing Chinese tourists’ travel experience. Finland is running a multitude of visa centres in China, working on e-visa solutions for Chinese tourists and has opened up for Chinese mobile payments systems adding a lot of convenience for Chinese visiting Finland” ITB Berlin 2018 - ITB China 2018 Preview Event - David Axiotis, General Manager ITB China © Messe Berlin GmbH ITB BERLIN NEWS • Wednesday 21 st March 2018

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